Be Careful Celebrating Google’s New Ad Blocker. Here’s What’s Really Going On.

Google doesn’t offer an ad-blocker to improve user experience. It does it so become the gatekeeper for publishers who want to get in front of users. Run your own ad-blocker.

“According to the Financial Times, Google will allow publishers what it’s calling “Funding Choices.” The publisher could charge the consumer a set price per page view to use third-party sites that block all advertising. Google would do the tracking of how many pages users view, and then charge them. Users could then “white list” particular sites, allowing ads to be shown on them and removing the charge. If users decided to pay to block ads, Google would receive a portion of that payment, sharing it with the publisher.”

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