Admiral to price car insurance based on Facebook posts

If only there was some huge database filled with every detail of a person’s life, their constant locations, selfies, contact lists, history of behaviour, audio recordings, purchase history, secrets and all that. Then if only that company was willing to sell their users out en masse for cents on the dollar.

“The scheme is based around algorithms that have been developed by Admiral. The technology uses social data to make a personality assessment and then, judging against real claims data, analyse the risk of insuring the driver.”

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