98 personal data points that Facebook uses to target ads to you

No surprises here, the list just keeps expanding, even completely obscure metrics can be targeted. Once the data is sold to third-party brokers, that information gets repeatedly sold till any last value cannot be extracted any more.

“But while both the dashboard and the dropdown will rid you of ads you don’t like, neither actually lets users opt out completely of any of Facebook’s four tracking methods. The preferences manager, for instance, lets users tell Facebook they don’t have certain interests that the site has associated with them or their behavior, but there’s no way to tell Facebook that you don’t want it to track your interests, at all.”

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