Great read from an advertising insider who has since had an attack of conscience.
“In order for things to become better, two kinds of behavior change are required. One is where the advertising technology industry creates a safe and efficient environment where advertisers can invest on media, without being affraid of further alianeting internet users, or supporting large scale cybercrime and espionage. The other is where the internet users have reasons to trust the internet advertising industry, to the extent where ad blocking is no longer seen a necessity. It is very important for us to understand, that when internet users think about internet advertising, they think about the companies they see in the ads. Few can make the distinction between advertisers and vendors in this case.”