You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline

Clickbait is noxious. Any site which tries to bait clicks, uses listicles, or informs you how to react to something, should be completely avoided. Once you filter out the crap, your emotional responses will begin to return to normal.

“What’s really interesting is what happens when you reduce the reward frequency. When it comes only 50 percent of the time, dopamine levels go through the roof. In this sense, a violated promise isn’t a deterrent for clicking behavior, but rather an incentive. As Sopolsky says, “you’ve just introduced the word ‘maybe’ into the equation, and maybe is addictive like nothing else out there.” Psychologists call this intermittent reinforcement, and it basically means that one of the most effective ways to get a specific behavior out of a person is to introduce “perhaps” into the equation.”

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