The Website Obesity Crisis

If you have been browsing webpages recently without Javascript enabled, you will know there is still hope for fast-loading pages. I believe there are two main reasons webpages have been incredibly bloated – advertising code, and huge artwork or code for purely aesthetic purposes. Neither of which is particularly desirable. A great presentation by Ceglowski goes into more detail.

“The other vision is of the web as Call of Duty—an exquisitely produced, kind-of-but-not-really-participatory guided experience with breathtaking effects and lots of opportunities to make in-game purchases. Creating this kind of Web requires a large team of specialists. No one person can understand the whole pipeline, nor is anyone expected to. Even if someone could master all the technologies in play, the production costs would be prohibitive. The user experience in this kind of Web is that of being carried along, with the illusion of agency, within fairly strict limits. There’s an obvious path you’re supposed to follow, and disincentives to keep you straying from it. As a bonus, the game encodes a whole problematic political agenda. The only way to reject it is not to play. Despite the lavish production values, there’s a strange sameness to everything. You’re always in the same brown war zone.”

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