What does it cost to make a running shoe?

Around 20% of the retail price. Great article with detailed numbers, retailers don’t make as much as you might think.

“Brands will incur costs otherwise absent in the wholesale business model; spends like leasing+manpower+operational costs, store set-up and periodic re-modelling cost, the entire risk of inventory, and costs associated with warehousing and distribution. That’s only at the store level, there will be additional off-site resources needed in the back-end to support retail operations.”

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