Why Privacy Policies Are So Inscrutable

There’s usually a inverse correlation between the length/complexity of a privacy policy, and how much that company wants to protect your information. Long and tedious statements might be thorough, but they are often also intended to discourage close scrutiny, for solid business reasons. Your private details and actions are valuable, and what business wouldn’t want to capitalize on that?

“Oppenheim says that the most popular websites partner with ad and analytics companies to grab data and personalize ads so they don’t have to themselves. “Those companies are tracking you on their site, and they’re tracking you via your IP or your device information, which they log on their own servers, and make sure they know how you behave on the most popular sites across the web,” he said. “And the only thing ESPN has to say in its privacy statement is that they allow other people to look at their aggregate information.”

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