“We Own You” – Confessions of an Anonymous Free to Play Producer

Nowadays, free-to-play games from big companies are not designed to be satisfying or truly fun. They are designed to be just addictive enough to encourage you to foot out real money to reduce the amount of grinding you have to endure. If you do or don’t, chances are they still mine your contact lists and other information on your phone to build a sellable profile of you to third-parties.

“Every time you play a free to play game, you just build this giant online database of who you are, who your friends are and what you like and don’t like. This data is sold, bought and traded between large companies I have worked for. You want to put a stop to this? Stop playing free games. Buy a game for 4.99 or 9.99. We don’t want to be making games like this, and we don’t want another meeting about retention, cohorts or churn. “

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