“Flat Design”? Destroying Apple’s Legacy… or Saving It

Jony Ive makes great hardware, but it doesn’t always translate well to software design. On the many inconsistencies and user-experience failures of iOS 7-9.

“You can strip the hardware to bare simplicity, as long as the software can pick up the slack; you don’t need a physical back button if the software is clear and consistent. You don’t need a physical alarm clock with dials and switches, if its software replacement is simple, forthright, logical.”

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