Tasty cows take note – Advertising company rolls out more advertising. If you’re seeing ads for apps in Chrome mobile, or ads for apps in the Play Store, “Universal App Campaigns” is probably why. Also, Google now allows you to specify which INDIVIDUALS you want ads targeted to, by uploading a list of e-mail addresses. I hear there are some e-mail DBs floating around from various security breaches.
Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail — when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience.