It’s IKEA’s World. We Just Live In It.

Much has been written of Ikea, and for good reason. This time Fortune’s take, with mention of the specific changes needed occasionally for cultural sensitivity. For those that don’t discern, it’s Furniture as a Service, just how it should be.

“Ikea printed 217 million copies of its most recent annual tome—which the company claims is the biggest run of any publication of its kind in the world—producing them in a studio in Älmhult, Sweden. For every room setup, there is an Ikea employee standing by responsible for tracking any element that needs to be switched out—making sure that glass products produced in mainland China don’t show up in Taiwan’s catalogue and removing Persian rugs from the one that gets mailed to Israelis.”

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