Chinese Mobile App UI Trends

A great read on mobile app trends in China, from a U.S. Tencent (creators of WeChat) engineer’s perspective. The trend towards all-in-one apps with the kitchen sink is clearly convenient, though I prefer small, more focused ones. Facebook, Foursquare and Google are the ones that come to mind when I think of U.S. originated apps which are doing the opposite – breaking out functionality into smaller, purpose-based apps.

Every app has accumulated more and more features seemingly unrelated to their ostensible purpose — sometimes cleverly integrated, sometimes strapped on arbitrarily — in what I can only imagine are bids to make each app retain eyeballs and work its way into more users’ daily habits.

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