A look at the world of data brokers. Chances are, if you’ve shopped anywhere, or used the internet at all without appropriate measures, there’s a growing volume of information about you.
“This data is analyzed and sliced in increasingly sophisticated and intrusive ways to profile and predict behavior. Merchants are using it customize shopping experience— Target launched a program to figure out if a woman shopper was pregnant and when the baby would be born, “even if she didn’t want us to know.” Life insurance companies are experimenting with predictive consumer intel to estimate life expectancy and determine eligibility for life insurance policies. Meanwhile, health insurance companies are raking over this data in order to deny and challenge the medical claims of their policyholders.”