Manufacture a holiday, promote goods for sale, make sure people buy official goods, profit. Makes sense. Along with a whole bunch of other manufactured days (Notice how nearly all of them require, by cultured convention, that you buy stuff – chocolates, flowers, gifts, etc). And we wonder why we live in a cesspool of consumerism and excess.
Today, Halloween candy is big business. In 2011, $2.3 billion worth of Halloween candy according to the National Confectioner’s Association. Yet if there is a trend in Halloween candy design right now, it’s to escape the association with trick-or-treaters that turned bags full of fun-sized candy into a billion dollar business in the first place.