Matthew Butterick: The Bomb in the Garden

A superb and very insightful presentation from TYPO Conference 2013, on the challenges of designing for the modern web, by a (typographic) designer.

He covers the failings of traditional newspapers to adapt to the medium, the challenge of funding information on the web which wants to ultimately be free, the culture of link-bait and the importance of web standards.

“Because the value of this web page is not determined by what’s on it, but rather its ability to attract clicks from across the web, and then generate some more clicks. And that’s true of the next page in line. And the next one. And the next one. So the incentive is not really to hold reader attention, but to manufacture distraction.”

Matthew Butterick: The Bomb in the Garden

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