The slippery slope | 90 Percent Of Everything

Some of the devious tricks designers use everyday to influence your decisions on apps/websites/interfaces (w/screenshots). A few of them are accidental, but many of them are specifically there to heavily bias an outcome. We’re really just monkeys hitting typewriters.

“To put it another way, Dark Patterns are often conversion rate optimisation projects that have gone wrong because of an unhealthy working environment. Back in 2010 I became pretty obsessed with black hat UIs so I created this term – Dark Patterns – as a sort of awareness drive – and it worked. I created darkpatterns.org for the community to name and shame the worst offenders. It gets featured in the press every few months, and this creates pressure on the offenders. A few of them have actually been embarrassed into changing their UIs for the better, which is nice.”

The slippery slope | 90 Percent Of Everything

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