How Gmail’s New Inbox Is Affecting Open Rates

Mailchimp, one of the most widely used e-mail distribution providers, has been affected by Gmail’s newly-implemented automatic Inbox filtering, which slots newsletters into the ‘promotions’ category automatically.

For users, great news, I’m certainly shedding no tears. For marketers, not so great. Just how much impact did it have? Since analytics can track exactly when people click things in emails, Mailchimp explores the metrics.

How Gmail’s New Inbox Is Affecting Open Rates | MailChimp Email Marketing Blog

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