– The Play Store has a dramatically larger market share than the App Store, but is far behind in daily revenue. If you thought these figures are low, you’d be right – it doesn’t appear to take into account revenues from other sources (such as non-official Android app stores [of which there are plenty] or in-app advertising. By other accounts (ie. WSJ recent report), the app market in total is worth $25b a year, nearly 10x the figure pictured.
– The categories of popular apps are no surprise – Games the foremost on both platforms, and books and reference after. There are a huge number of personalisation apps on Android, which aren’t present on iOS, for obvious reasons (bar jailbreaking).
– Some publishers have a staggering amount of apps, such as Gameloft (who make Modern Combat, and the ‘Real’ series) with 266 apps. But quantity is not everything – King.com, who make the ultra-successful Candy Crush Saga, only has 3 titles on iOS.
– App discovery is another differentiator – Google leverages it’s search algorithms to correct typos in the store, allowing for mostly accurate results to be shown even with butterfingers. On iOS, usually you’ll just draw a blank page, or nonsensical results. Add into the mix Apple’s move towards much larger cards (and less apps per page), and you have a discoverability issue. Over-saturation is right up there on the list of challenges new developers face.