Uncommon Comparisons of the App Store vs. Google Play

Some of the more uncommon, but equally important metrics between the iOS App Store and Google Play Store, shown on Kinvey’s latest infographic, based on a fairly in-depth variety of sources (incl. Appbrain, Distimo and Gartner). Some interesting points, in order:

– The Play Store has a dramatically larger market share than the App Store, but is far behind in daily revenue. If you thought these figures are low, you’d be right – it doesn’t appear to take into account revenues from other sources (such as non-official Android app stores [of which there are plenty] or in-app advertising. By other accounts (ie. WSJ recent report), the app market in total is worth $25b a year, nearly 10x the figure pictured.

– The categories of popular apps are no surprise – Games the foremost on both platforms, and books and reference after. There are a huge number of personalisation apps on Android, which aren’t present on iOS, for obvious reasons (bar jailbreaking).

– Some publishers have a staggering amount of apps, such as Gameloft (who make Modern Combat, and the ‘Real’ series) with 266 apps. But quantity is not everything – King.com, who make the ultra-successful Candy Crush Saga, only has 3 titles on iOS.

– App discovery is another differentiator – Google leverages it’s search algorithms to correct typos in the store, allowing for mostly accurate results to be shown even with butterfingers. On iOS, usually you’ll just draw a blank page, or nonsensical results. Add into the mix Apple’s move towards much larger cards (and less apps per page), and you have a discoverability issue. Over-saturation is right up there on the list of challenges new developers face.

– iOS apps are more likely to send your personally identifiable information back to the app makers, usually without your knowledge or without a readily available privacy policy. However, there is a higher incidence of malware on Android, specifically with the ability for users to turn on the option to install applications from anywhere. The former is by default (especially since iOS doesn’t want to bother the user with the nitty gritty details), the latter requires specific user action, this is a key difference.

Uncommon Comparisons of the App Store vs. Google Play [Infographic] | Kinvey Backend as a Service Blog

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