Candy Crush Saga – Revenue estimates, app rankings & ARPU estimates

$660k per day on a 6.6M DAU – Candy Crush Saga isn’t doing too badly (though it’s only an estimate). Nearly everything about the game is carefully designed to be compulsively addictive. For a concrete look at some of the techniques developers use to monetize Free-To-Play games, read over here: http://goo.gl/VqLND 

“Another novel way to use a progress gate is to make it look transparent, but to use it as the partition between the skill game and the money game. Candy Crush Saga employs this technique artfully. In that game there is a “river” that costs a very small amount of money to cross. The skill game comes before the river. A player may spend to cross the river, believing that the previous skill game was enjoyable (it was for me) and looking to pay to extend the skill game. No such guarantee is given of course, King just presents a river and does not tell you what is on the other side. The money game is on the other side, and as the first payment is always the hardest, those that cross the river are already prequalified as spenders. Thus the difficulty ramps up to punishing levels on the far side of the river, necessitating boosts for all but the most pain tolerant players.”

Candy Crush Saga – Revenue estimates, app rankings & ARPU estimates 

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