Official Google Reader Blog: Powering Down Google Reader

Google Reader is shutting down on July 1st. My productivity is destined to increase 200%. But with 3000+ new articles a day entering my feed, the search for an alternative begins – Newsblur’s servers are getting crushed under the influx of new sign-ups. I’ve tried, but I’m not a fan of fancified clients like Flipboard or Feedly for sifting such a large number of articles – and I’d like to avoid a desktop client if possible for mobility.

This change I believe is not a case of unbearable costs for Google, but instead doesn’t tie in with their monetization efforts. People read the articles and they leave. The Reader web interface is very much a function over form exercise – it’s also been neglected for years, which should have set warning bells off.

Forcing people to rely more on Google+, where brands have a far greater presence and which ties in directly to search results and other services is the savvy business decision. Unfortunately, goodwill takes a huge toll – I, like many others, have been a Google Reader user for more years than I can remember, and the Reader ecosystem of third-party apps is huge.

Official Google Reader Blog: Powering Down Google Reader

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