Why You Love That Ikea Table, Even If It’s Crooked : NPR

Ikea appeals to us humans because we are essentially just slightly advanced monkeys. We enjoy constructing with our hands and marveling at just how great we are that we can build things. I wish Ikea made everything.

“In a series of experiments, they have demonstrated that people attach greater value to things they built than if the very same product was built by someone else. And in new experiments published recently, they’ve discovered why it happens: Building your own stuff boosts your feelings of pride and competence, and also signals to others that you are competent.”

Why You Love That Ikea Table, Even If It’s Crooked : NPR

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