The Ten Year Decline of Sony

Another sobering look at the 10-year decline of the Sony empire, this time from a gamer. Surprisingly detailed, it covers the internal conflicts, the loss of focus, the hits and misses and the mind-boggling scale of numbers.

“Sony’s strategy never comes together as a cohesive whole because their engineers are constantly in competition with each other to become famous for creating the next big proprietary format or gadget. There are so many proprietary formats or unnecessary electronics coming out of Sony that it makes Sony’s overall strategy and identity very confusing.  The engineers all want to be the guy who creates something as big as the Walkman or PlayStation, they are all competing for that recognition inside of the company. However their ideas are created based on the love for technology, not long-term profitability.”

NES – – The Ten Year Decline of Sony


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