“I’m Lovin’ It”: Fast-Food Logos ‘Imprinted’ in Children’s Brains

In our consumer-driven society, we react to company logos with admiration and desire – behaviour trained since young, see linked. The promise? A solution for every problem and mental state – buy something.

“The study, conducted by researchers from the University of Missouri-Kansas City and the University of Kansas Medical Center, showed children 60 logos from popular food brands, like Rice Krispies and KFC and 60 logos from popular non-food brands, like BMW and FedEx. The children were aged between 10 and 14. Then, using a functional MRI scanner, which measures blood flow to different areas in the brain, they watched the brains of these children react to the different logos. When showed images of fast food companies, the parts of the brain that control pleasure and appetite lit up. “ 

“I’m Lovin’ It”: Fast-Food Logos ‘Imprinted’ in Children’s Brains, Study Says

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