My approach to purchases now is simple – Assess the true reason for buying. If you must buy, then best ‘value’ is a function of benefit/usage, it’s not necessarily always the cheapest. In other words – Buy Once, Buy Right, then set and forget. Don’t be a slave to brands or consumerism.
Related video – Schwarz’s TED talk – The Paradox of Choice (Barry Schwartz: The paradox of choice)
“The more that options multiply, the more important brands become. Today, when paralysed by bewildering choice, a consumer will often turn to a brand that is cleverly marketed to appear to be one that others trust.”