Faked Lumia Footage

So Nokia was busted using entirely faked footage for their advertisements on their upcoming Lumia 920 Pureview phone. Save yourself the reading and just see the results:

1) Here’s what the original advertisement looks like (PureView The next innovation). You can see at 0:27, in the reflection there’s a van driving alongside with a big ‘ol professional camera hanging out the side. 

2) For the still promotional images, they’ve been torn apart here: http://sefsar.com/nokia-faked-the-still-photos-too. Complete with professional lighting rigs. 

3) This is what the actual real-life Lumia OIS looks like in action: OIS on Nokia Lumia 920. Not bad, but nothing revolutionary. There have been software on-device stabilisation options available for a while now. 

What’s interesting is that NOT using the original device is pretty standard fare (see tablet usage commercial for example). But to do it so blatantly, without the standard fine print, and WHEN the standard camera isn’t half-bad (the low-light shots are pretty good), is baffling. There’s a lot riding on this one.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s