The Cost Of A Logo | HUH.

How much have iconic logos cost to make? All the way from $0 for Coca-Cola up to a whopping $211 million for the BP logo. Or $100 million to put a symbol on top of a T? 

“The pure simplicity of the Accenture logo, compared to the $100 million USD they paid for it, might make it the most surprising of the logos in this selection. Designed by Landor Associates in 2000, the only real “design” element on the logo is the angled bracket above the letter “t”, which signifies forward movement by the company into the future. The lowercase text has been used to signify a certain openness and friendliness, showing the company to be approachable and accessible.”

The Cost Of A Logo | HUH.

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