How do companies like Pepsi, BP, Toyota and Apple use the ‘Golden Ratio’ to create more visually appealing logos? The ratio has long been known in scientific and photographic circles to be aesthetically pleasing for humans and inherently plentiful around us both in the natural and man-made world. For example, on supermodels, pineapples, sunflowers.
“It should be no surprise then that mankind would use this same proportion found in nature to achieve balance, harmony and beauty in its own creations of art, architecture, colors, design, composition, space and even music. From the Parthenon toMonalisa, from the Egyptian pyramids tocredit cards, φ has been there, always.”