How LinkedIn Has Turned Your Resume Into A Cash Machine – Forbes

LinkedIn is far more profitable then Facebook, but what’s the difference? There’s a professional subscriber market which is willing to pay for the information, plus the intent and context of usage is also different. Will there be a place for recruitment agencies in the long-term?

“Today Adobe leases 70 Recruiter seats. A typical user is Trisha Colton, who leads Adobe’s hunt for digital media executives. On a recent afternoon she needed to fill five positions. With a few clicks of the mouse on her ThinkPad laptop, she could tailor a project-manager search that enabled her to look at possible candidates from 21 leading ad agencies, 15 publishing outfits and a host of other suitable backgrounds.”

“A few more tweaks of the dial and Colton had specified what current jobs these people should be holding, how many years of experience they should have and their locations. Moments later she had a list of 148 prospects. Recruiter informed her which candidates already knew people at Adobe, at least slightly. Colton could use that information to help open a dialogue. If no ties existed, she could use Linked In’s modified e-mail system to approach each candidate.”

How LinkedIn Has Turned Your Resume Into A Cash Machine – Forbes

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