Ads up, games down: The ugly, profitable details about Xbox Live advertising

If you compare Xbox360 in it’s early days, and then came back to it now, the Dashboard is nearly unrecognisable. There’s more of everything, but also more paid advertisements in the menu screens. Internet-connected and widespread, the 360 makes a lucrative ad delivery system. That is, until it goes too far and starts to affect developers AND consumers.

“Microsoft estimates 16 million impressions for an ad during a holiday, so an ad with a $21.50 CPM would cost you a stunning $344,000 to control that spot for the day. You can also buy half-day increments. Microsoft estimates that ads during a normal weekday in the first part of the year enjoyed 9 million impressions, with 15 million impressions over the weekend. Based on these numbers, Microsoft estimates that it would cost $193,500 to control the entirety of an ad spot for your average Monday with what’s called a “road block” ad. Start layering on the features, however, and that price can begin to rise very quickly.”

The PA Report – Ads up, games down: The ugly, profitable details about Xbox Live advertising

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