Some metrics behind brand adoption on G+ – it appears to be increasing steadily, with automotive and electronics brands taking up the forefront – interesting stats on time-of-day engagement as well. All this points to what many have been observing for a while – G+’s subscription model, and rich media sharing features are tailor made for companies and personalities to communicate with their followers – in other words, Twitter without the negatives. The genius of it is, it does this whilst still allowing normal people to use the service as a social platform, all aided by an excellent Hangout’s function (both one-way and for conference calls).
“Since our February update, 2 new brands became active on Google+: Xerox and Nike. In that same time period, 22% of the brands now have circler counts over 100,000, up from 13%. This includes Nike, giving them an impressive 2 month growth rate. This level of overall growth demonstrates that brands are prioritizing Google+ and working to capitalize on the expanding base of Google+ participants.”