Facebook comments, ads don’t sway most users: poll

In other words, much more will need to be done to translate that intricate and valuable social graph Facebook has, into more dollars to justify the company’s value. As user’s begin to explore alternative networks (Pinterest and Path come to mind), the very talented team at Facebook must find new ways to keep users hooked and habitually coming back – whilst improving revenues per user. Questionable avenues like using your face in paid ads (usually without your knowledge) have recently been revoked, costing around $108m in lost revenue for Facebook. Growth rates are down, saturation point is being reached and more and more, people are reporting they’re approaching Facebook fatigue point. 

If it wasn’t already obvious, Facebook has long become the domain of the easily amused and the insecure who seek validation. A virtual Skinner box: http://en.wikipedia.org/wiki/Operant_conditioning_chamber. The next step is where they dig in deeper to leverage the user-base, the exodus begins (long-time CTO Bret Taylor recently departed), entertaining ways of using your information goes into full swing and the fun really begins. 

I’ve had my Facebook account since 2007 and my interest in the service has been on a steady decline ever since – I’ve correspondingly reduced the amount of information that I feed into this walled garden (and deleted much of it to the best of my ability). Facebook has become Windows, but more closed – it’s ubiquitous, it’s become stale and tedious, lacking the filters to find the rare gems of value in the unending stream of drivel. It’s nothing more than an address book/messaging utility for me, the opposite of the “one stop shop” ecosystem that they are building.  

“Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments in the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars. The online poll also found that 34 percent of Facebook users surveyed were spending less time on the website than six months ago, whereas only 20 percent were spending more.”

Some further reading: http://www.minduread.com/2012/05/meet-enemy-of-internet.html

Facebook comments, ads don’t sway most users: poll


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