Many argue that even though the demographic is right, the user’s intent is important – people prefer to see more relevant ads when they are searching to buy something on Google, rather than when they are socializing on Facebook. This of course means, a change of strategy, and presumably more aggressive marketing will follow.
“Facebook has shown no respect for its users privacy. The site notoriously makes it difficult to understand who you are sharing what with, and has been known to reset privacy settings to defaults without notifying users. Defaults which share everything. Facebook tracks your usage of the web and knows pretty much everything else about your life. Facebook supports CISPA, and why wouldn’t they? It gives them a free pass to give your data to anyone. SOPA and PIPA didn’t. A service that knows everything about you, even things you don’t want it to, supports legislation that would allow it to give anyone that information without recourse – sounds great doesn’t it?”