“Lee takes personal affront at the copycat charge. “I’ve made thousands of sketches and hundreds of prototype products (for the Galaxy). Does that mean I was putting on a mock show for so long, pretending to be designing?”
“As a designer, there’s an issue of dignity. (The Galaxy) is original from the beginning, and I’m the one who made it. It’s a totally different product with a different design language and different technology infused.” And a different marketing approach. While Apple has a simple product line-up for the iPhone and iPad, Samsung has bombarded the market with varieties of the Galaxy, the Wave phone, which uses Samsung’s own ‘bada’ platform, and most recently with a phone-tablet.
Lee sees no harm in this tweaking-rather-than-innovating approach, saying it plays to the company’s corporate strengths.”