The Law of Online Sharing – Technology Review

As ‘sharing’ (arguably it should be called just posting or updating) becomes more frictionless and automated, and social network fatigue sets in, people just care less and less. The challenge for platforms is improve interest and connections by keeping things relevant in the deluge of information.

“Sjogreen has that problem in his sights. He says he is working on ways to turn the impending flood of daily trivialities coming from frictionless sharing into something fun, interesting, and useful. Repackaging the raw information to make it more compelling to others is one tactic. “It’s the patterns and anomalies that matter to us,” he says.”

The Law of Online Sharing – Technology Review

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