Impressions & Engagement 2 Weeks After Facebook’s New Hybrid News Feed

A more detailed looked at the results of Facebook’s ‘Hybrid News Feed’ change two weeks ago. Short version – Friend’s updates are less likely to be seen than before (deemed unimportant), but when they are, they are more likely to be interacted with. However, still little transparency as to what the algorithm constitutes, or why there’s a discrepancy between desktop and mobile versions (or between browsers on the same machine).

Impressions & Engagement 2 Weeks After Facebook’s New Hybrid News Feed | EdgeRank Checker

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