Cory Doctorow: Tech companies exploit the way we undervalue privacy

A relevant and insightful look at the state of privacy in this age, specifically with regards to Facebook (and other social networks). Important to note that the long separation between deed and result means many people don’t make an immediate connection.

“Facebook trains you to undervalue your privacy. These companies are [full of] social scientists now and those people have read their Skinner (an American behaviorist), have read their Adler (founder of the school of the school of individual psychology) and they understand intermittent reinforcement.” In exchange for posting status updates, photos and other information, Facebook users are intermittently rewarded with attention from people they care about. This mechanism can have addictive qualities similar to gambling”

Cory Doctorow: Tech companies exploit the way we undervalue privacy | VentureBeat

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